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Online Blackjack News - UK Bans Online Gaming Advertising
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More than 1,000 online gambling firms will not be allowed to advertise in the U.K. after the 2005 Gambling Act takes effect on Sept. 1, according to a statement released earlier this month by the U.K.'s Department for Culture, Media and Sport. Online gaming sites looking to comply with the U.K.'s new advertising guidelines are taking two different routes, moving their bases of operation or trying to get their jurisdiction approved.
The new regulations state that in order to advertise in the U.K., online gaming sites must reside in an approved jurisdiction, must direct problem gamblers to the U.K.'s gamble aware Web site, must not target children and must not advertise on TV or radio before 9 p.m.
Currently, only sites located within the European Union, Iceland, Liechtenstein, Norway, Gibraltar, Isle of Man and Alderney are acceptable. “The U.K. is following the rest of the world in becoming not necessarily unfriendly, but more restrictive,” said I. Nelson Rose, an international expert in online gambling law. "The U.K. had (before the Gambling Act) the rather bizarre law that said the bet took place where the server or operator was, which meant that foreign Internet poker operators, but not British licensed bookmakers, could take out big ads on the sides of London cabs."
Bodog, one of the largest online gaming sites, is in Antigua, which is not on the U.K.'s white list of approved jurisdictions. But the online casino has been working diligently in the last six months to prove their jurisdiction meets the U.K.'s new regulations and standards.
“The new regulations have been in the public domain in some shape of form for at least a year so we pretty much knew this was coming,” Bodog's European Managing Director Matt Jelicoe said. "We obviously talk to the regulatory bodies in many jurisdictions on a regular basis and we began making applications for white-listed jurisdictions over 6 months ago. The timings fit quite well with our planned European expansion for the beginning of 2008."
Online casinos in the Netherland Antilles, Kahnawake and the Caribbean are also applying for white list status. Major firms PokerStars, Full Tilt Poker, Bodog, Intercasino, William Hill and Betfred are located in these jurisdictions.
Some sites heavily dependent on U.K. players, like William Hill, Intercasino and Betfred, are planning to move their headquarters to jurisdictions approved by the U.K. government rather than wait for their jurisdictions to receive approval.
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| Source:
Blackjack2002 News Staff
| Sunday, 26 August 2007 |
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